The Fashion Tech Day conference was held in Moscow on May 16. During this event seminars and exhibitions were held for Fashion retailers and brands that develop omnichannel sales.

In the framework of the round table dedicated to working with foreign buyers “Go GLOBAL”, Zarubina Kristina, the head of the Kalibr Technopark, gave a presentation on “Entering Russian Fashion / Tech start-ups on the European market”.

The format of the round table included brief expert presentations, discussion of moderator questions and expert comments. The moderator was Adrian Henney, editor-in-chief of East-West Digital News, international news agency highlighting technological innovation in Russia and Eastern Europe. The roundtable participants discussed support measures for tenants of technology parks and industrial fashiontech companies, ways and channels of access to foreign markets, popular market plays and acceleration programs.

During panel discussions, experts discussed new sources of revenue in the Fashion market, real customer needs and the question about how not to lose sight of them in the digital transformation process, constant dynamic changes in the Fashion Market ecosystem, digital tools for working with customers offline and much more.

All participants had access to online stores and marketplaces - Wildberries, Ozon, Lamoda, Beru, Bringly, Goods, Boohoo, Farfetch, seminars on analyzing and managing business processes, training on marketing, operational issues and business analytics.

In addition, the Fashion Tech Day structure hosted an exhibition with the participation of useful services, including digital marketing, fullfillment and delivery, payments and effective digital tools for communicating with the client offline.

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In 2018, the first Fashion Tech Day conference was held, organized by a team from France, Switzerland and Russia. Adrian Henni, chief editor of EWDN, Florence Labati, leading the course on business process management in the fashion industry Franklin University Switzerland with more than 20 years of experience in IT management and digital divisions of European fashion brands, Konstantin Sinyushny, a venture fund partner The Untitled VC, specializing in investing in startups for retail.