On 8th December 2021 the First BASK Business Forum will be held at Kalibr Technopark

The event will be held as part of the manufacturer's annual dealer seminar for the Autumn-Winter 2022-23 season at Technopark Kalibr, Moscow, Godovikova st., 9, building 17.

Kalibr Technopark will be an Innovative partner of the event.

The programme of the forum is dictated by the current topic of the development of the Arctic, and the key event of the event will be the round table "Innovations in the development and production of clothing and equipment for the Arctic zone". The discussion will be moderated by Vladimir Bogdanov, General Director of BASK LLC.

The owners and top managers of companies producing clothing and equipment for extreme tourism, mountaineering, polar expeditions, PPE manufacturers, representatives of the Ministry of Industry and Trade, the Ministry of Emergencies, industry associations and unions, research institutes are invited to the discussion. As a result of the round table, a memorandum will be published containing the main theses, conclusions and developed expert recommendations in the field of standardization of clothing and equipment for low temperatures.

Within the framework of the forum, a series of practical master classes will be held to improve competencies in the field of promotion and sales. And the Arctic atmosphere of the event will be completed by the exhibition and sale of a world-renowned travel photographer, Daniil Korzhonovб BASK brand ambassador. His "northern" photo-masterpieces can be seen with your own eyes and purchased as undivided property - with the author's autograph. The paintings are framed and will be a wonderful decoration, both at home and in a retail space or office. All proceeds from the sale of Daniil Korzhonov's works will be transferred to the Charitable Foundation. Elizaveta Glinka "Doctor Lisa."

To develop the theme of innovation and high technologies in the production of warm clothes, all visitors of the First BASK Business Forum at Kalibr Technopark will be able to test the thermal properties of their own winter jackets on the BASK Arctic installation (own development of BASK LLC).

It is necessary to register to participate. 

 

PROGRAM OF THE FIRST BUSINESS FORUM BASK AT KALIBR TECHNOPARK

9:00 Registration | Welcome coffee | Show room BASK

Testing the thermal properties of products for everyone at the BASK Arctic unit (own development of BASK)

09:45 Welcome speech | Forum opening

10:00 – 13:00  Round table "Innovations in the development and production of clothing and equipment for the Arctic zone"

Moderator: Vladimir Bogdanov, General Director at  BASK LLC

Speakers:

• Vladimir Bogdanov, General Director of BASK LLC;
• Alexey Grebtsov, Chairman of the Board of Russian Outdoor Group;
• Elena Golomareva, Chairperson of the Standing Committee of the State Assembly (Il Tumen) of the Republic of Sakha (Yakutia) on issues of indigenous peoples of the North and Arctic affairs;
• Andrey Geregey, Head of the Laboratory of Personal Protective Equipment and Industrial Exoskeletons of the N.N. Academician N.F. Izmerov:
• Elena Gaberland, Commercial Director of the Ves Mir Nonwovens Factory;
• Nikolay Naumov, General Director of LLC NPF Rock Pillars;
• Vladimir Chukov, head of the Arctic Expeditionary Centre.

 

The following topics will be discussed:

•         Climatic features of the Arctic and thermodynamic "tricks" in equipment;
•         Methods for determining the thermal properties of products for ultra-low temperatures;
•         Criteria for choosing clothes for work and life in high-latitude regions;
•         Field tests and laboratory tests of clothing for low temperatures;
•         The need to develop a unified methodology or GOST for specifying the recommended temperatures for clothing and equipment when using them at negative temperatures;
•         Standardization of children's clothing with down insulation, as a step towards an advantage over manufacturers in Asian countries when delivering to the northern regions:
•         Insulated tents and sleeping bags for low temperatures: how not to freeze at -60C;
•         The problem of counterfeiting in cold regions: sources and risks, current countermeasures.

The owners and top managers of companies producing clothing and equipment for extreme tourism, mountaineering, polar expeditions, PPE manufacturers, representatives of the Ministry of Industry and Trade, the Ministry of Emergencies, industry associations and unions, research institutes are invited to the discussion.

13:00 – 14:00 Lunch | BASK show room

Testing the thermal properties of products for everyone at the BASK Arctic unit (BASK's own development)

14:00 – 15:30  Closed business session for BASK dealers “Sales in an era of great changes. Experience exchange. Successful Cases of Sales Organization for Small and Medium Business Stores"

15:30 – 16:30 A series of practical workshops for effective promotion and successful sales:

• Thermal characteristics of products: what they tell the buyer (for example, BASK)

Conducted by Olga Bogdanova, Deputy General Director of BASK LLC for Science;

• SMM is the key to success

Conducted by Vladislav Kalitin, author of courses and seminars "Internet Marketing: Targeted Advertising" and "Internet Marketing: Promotion in Social Networks (SMM)", specialist in digital advertising, author of two hundred successful advertising campaigns in social networks

16:30 – 17:00 Coffee break | BASK show room

Testing the thermal properties of products for everyone at the BASK Arctic unit (own development of BASK

17:00 – 18:00 A series of hands-on workshops for effective promotion and successful sales (continued)

• Non-Personal Blog or Blogger: Instructions for Use

Introduced by Sergey Sayman, car traveler, blogger, BASK brand ambassador;                                                     

• Merchandising.

Moderated by Ksenia Bogdanova, sales manager of BASK LLC.

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