Last week Delcredere and Kalibr Technopark invited guests to discuss how to use creative content in advertising and not break the law.

Anastasia Taradankina, partner and attorney at Delcredere, Evgenia Volgina, Director of Legal Department at Media 1,  Maria Appak, Head of Legal Department at Nike LLC, Lidia Merkuryeva,Head of Special Projects at Alfa Bank , Yulia Ivashchuk, Ex-Head of Legal Department at Tretyakov Gallery  shared their practical cases.

We talked about the use of famous images on bank cards, creative contribution to the development of everyone's favorite sports shoes, creativity versus the law - discussed fines for provocative advertising billboards, as well as cases from the art sphere - how Andy Warhol violated the copyright on Prince's photo, learned about the procedure and the practice of using images of famous paintings and other museum values.